What’s new in the beauty industry? – Times of India

Retail therapy is a huge part of the festive season and all the brands have a bandwagon of offers to cater to one and all. From launching new collections to having huge discounts on existing products, their aim is to grab your attention and indulge you in a shopping spree with them.

If anything, the past year has made us all the more mindful about the kind of products we choose for ourselves. This also gave birth to various business opportunities and a boost to existing brands who have been striving hard to make a mark with their organic beauty products. People aren’t hesitate anymore to invest in premium beauty care products as long as the desired results are achieved.

Customers tend to have an inclination towards brands and products when they are endorsed by known and trusted faces. Influencer marketing has proved to be a huge boon to the brands looking to cater to a larger clientele than ever before. Beauty products come with various promises but only a few can stand the test of time. It is extremely important to know the details of the products you would like to buy. Right from the sourcing of the ingredients to the manufacturing process to the raw materials used for the packaging, one should know the product in and out. This conscious buying is not only because you will be applying the products on yourself but it should also be for the sustainability of nature.

The world is going the sustainable way and it’s time we as responsible humans do our bit to preserve the environment more than ever before. This festive season, the main focus is on sustainability and keeping the same thing in mind, brands.

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